Built for Veterans. Open to anyone ready to do the work.
The Transition Trap Intensive
You don't lose your way because you lack skills. You lose it because you lost yourself.
The Problem
You built your identity around what you did. Then it ended.
Veterans leaving the military. Professionals stepping away from a career they gave decades to. The role is gone and suddenly the question nobody prepared you for shows up.
Who am I now?
Most people respond by chasing a replacement. Another title. Another structure. Something that feels familiar. That is the Transition Trap. And it keeps people stuck for years.
This is not a skills problem. It is an identity problem. And it requires a different kind of work to move through it.
What Changes
At the end of 10 weeks, you answer four questions with clarity.
- Who am I now, outside the role I left?
- Where am I going and why does it matter?
- How do I get there with confidence?
- What is my legacy and how do I start building it?
THE PROGRAM
10 weeks. Four phases. One clear direction.
- Phase 1: Assess (Weeks 1 and 2) — Who Were You? Examine the role that defined you. Identify what is actually gone versus what remains. Name the trap you are in.
- Phase 2: Clarify (Weeks 3 through 5) — What Do You Actually Want? Run the Identity Audit. Surface your values, your strengths, and what you want your next chapter to look like on your terms. Address resistance before it stalls your progress.
- Phase 3: Build (Weeks 6 and 7) — Who Are You Becoming? Construct your new identity. Build your narrative. Apply Strengthen the Positive to your next chapter and stop building on a foundation that no longer fits.
- Phase 4: Launch (Weeks 8 through 10) — Where Are You Going? Leave with a concrete 90-day plan, a personal identity statement, and the confidence to talk about who you are and where you are going.
WHAT IS INCLUDED
Everything you need. Nothing you don't.
- 10 private 1:1 coaching sessions with Jeff Rogers (60 minutes each)
- 2 group coaching calls with peers in the same season of transition
- The Transition Trap Intensive workbook built on Jeff's core frameworks
- Email access between sessions for questions and accountability
- Written deliverables: personal identity statement and 90-day direction plan
- Copy of After the Uniform (for Veteran clients)
WHO THIS IS FOR
You are done drifting. You are ready to build.
- Veterans navigating post-military identity and direction
- Professionals leaving a long-term role or career
- Anyone who built their identity around what they did
- People ready to stop waiting and start moving
PRICING
Three founding spots available. Rate increases after the inaugural cohort.
- Veteran Founding Rate$1,997 For those who served. Verified at enrollment. Available to founding cohort only.
- Standard Founding Rate$2,497 Full program. All sessions, workbook, and deliverables included. Rate increases after cohort one.
Founding client pricing is available for the first three participants only. This rate will not be offered again. Veterans receive an additional discount. Request a conversation to learn more.
About Jeff
Your Coach
Jeff Rogers is a U.S. Air Force Veteran, author of After the Uniform, and creator of the Strengthen the Positive platform. He has spent years studying what happens to people when a high-identity role ends and built his entire body of work around helping them find what comes next.
He works with Veterans and professionals navigating major life and career transitions. His approach is direct, grounded, and built on lived experience — not theory.
Jeff Rogers
Founder, GillyBell Legacy Works
U.S. Air Force Veteran · Author · Coach
